With over 120 local chamber and boards of trade supporting 36,000 grassroots members in BC, no other network has the reach and capacity to plug businesses into helpful resources in the province. The Talent Forward project was a partnership between ACE-WIL BC and the BC Chamber of Commerce, and saw the roll-out of a comprehensive, integrated communications campaign that sought to educate and inspire businesses to engage with ACE-WIL BC schools. We utilized the BC Chamber’s social media channels including Facebook, Instagram, Twitter, and LinkedIn. We launched a digital marketing campaign project to highlight WIL students where Chambers could apply to participate.
The project began with a survey to BC Chamber members in September 2020 regarding Work Integrated Learning (WIL) in BC – Trends, Issues, and Business Perspectives which had gained 300+ responses and served to inform our project strategy. The BC Chamber of Commerce then supported us in reaching out directly to Chambers regarding involvement in the Talent Forward program.
Our Talent Forward program created several educational resources that were developed through the project including: Recruiting Student Talent; Onboarding Student Talent; Incorporating Diversity and Inclusion when Hiring a Student; What Can Student Do
We also developed a toolkit which outlines our recommendations for working with employers and Chambers. This will be housed on the ACE-WIL project website and can be used by other PSIs to run similar campaigns within Chamber or other associations.