The combined ACE-WIL External Relations and WIL Communications project involved the creation and implementation of a BC WIL Communications Plan to increase brand awareness, and a knowledge and understanding of WIL amongst employers and community partners. Tactics included advertising, website updates, events and developing legacy tools to assist ACE-WIL volunteers.

Project Information

Institution(s): Simon Fraser University
University of Victoria
Status: In-Progress
Project Dates: December 1, 2019 — May 31, 2021
Project Contact:
Muriel Klemetski and Andrea Giles
1-778-782-7811 and 1-250-721-6211 and
Project Contributors:
Carmen Wright

Symposium Presentation May 2021

Presented at the 2021 ACE-WIL BC May Symposium, this 40-minute presentation provided an overview of the BC WIL Communications Plan, with details on key tactics and results. Learn more »

Advertising campaign - select creative

ACE-WIL print advertising creative, designed to raise brand awareness and an awareness of the benefits of working with work-integrated learning student. Learn more »
ACE-WIL sponsored content advertising, designed as evergreen content to increase brand awareness, provide valuable information to prospective employers and to drive traffic to the ACE-WIL website and post-secondary institutions for further information. Learn more »

Employer events - webinar recordings

Webinar recording of the ACE-WIL Webinar hosted on November 26, 2020. Hear stories from three different businesses about how they’ve brought students onboard, how they’ve accessed funding, and how they’ve benefited from student talent. Learn their top tips for a successful placement. Also, we’ll have two funders available to share details on how their funding works, what’s available and... Learn more »
Webinar recording of the ACE-WIL Webinar hosted on January 14, 2021. In response to the pandemic, the Federal Government announced funding to support the placement of 3,000 co-op students in the healthcare sector and in healthcare roles. Hear from BioTalent and Magnet – both are Student Work Placement Program (SWPP) partners – about how the funding works and what’s available. You’ll also... Learn more »

Resources - select examples

This special COVID-19 toolkit contains four tipsheets for workplaces, covering how to #GetWILPowered by engaging a WIL student, recruiting and onboarding remotely, managing WIL students remotely, and bringing WIL students into the workplace. As well, there are three tipsheets to share with WIL students you bring into your organization: tips for working remotely, working safely and getting work... Learn more »
These three special COVID-19 tipsheets for students share ideas for working remotely, working safely, and tips for getting work done: preparing your workspace, being clear about expectations, connecting, productivity tools and more. Learn more »
If you’re considering hiring a work-integrated learning student for your organization, you may be eligible for one or more Federal and BC funding resources, including grants and wage subsidies. Learn more »